The Canucky-est City

In honour of Canada Day, the Martin Prosperity Institute developed an index using a blend of eight quintessential “Canadian” metrics (per 100,000 residents) using a variety of data sources. They are: the number of breweries, the number of Tim Horton’s, number of syrup producers, number of fur stores, and the labour force share of the fishing, farming, and forestry class, number of Hudson Bay Company Stores (the Bay, Zeller’s, and Home Outfitters) as well as CHL and NHL hockey teams (we weighted NHL teams at twice a CHL team), by Census Metropolitan Area (CMA) and Census Agglomeration (CA). We also included a measure based on how close the distribution of language within the region is to the distribution of our two official languages.

We felt that hosting a solid collection of all these “Canadian” touchstones made for a “Canucky” place. Here are the results of the top ten:

Top 10 ‘Canucky’ Cities

After ranking 144 Canadian cities, we find that Moncton is the Canucky-est city (0.74 on our scale of 0–1). Of all 144 cities, Moncton ranks fourth on our language metric. Ottawa and Toronto are also in the top ten overall, ranked sixth and seventh, respectively on our language ranking.

Of the top ten, Greater Sudbury ranks highest on the share of the fishing, farming, and forestry classes (it is 39th). Owen Sound has the highest number of breweries per 100,000 (6.2) and it is fifth overall in terms of breweries per 100,000. Rimouski is sixth overall in terms of syrup producers and syrup products, and has the greatest number of syrup producers per 100,000 of the top ten (27.77). Of the top ten, Brockville has the highest number of fur stores per 100,000 (2.52) and ranks 18th overall. And even though Toronto has 598 Tim Horton’s, it ranks 61st overall in terms of Tim Horton’s per 100,000. Of the top ten Canucky cities, Halifax and Moncton perform the best in terms of this metric, ranking 7th and 8th overall respectively. On our hockey metric, smaller places lucky enough to host a CHL team preformed the best. Rimouski is the only of the cities to make the top ten of this metric, placing 8th. Finally, Owen Sound and Brockville are the better performers of the top ten in terms of our Hudson’s Bay Company metric — they rank 27th and 35th overall, respectively.

Top Performers On Each Metric — Of All Canadian Cities
The Canuck Index: Top 25 Canadian Cities

Though there are no shortages of Canadian stereotypes that we could have chosen to incorporate, we excluded snowfall, low crime rates (as a proxy for politeness), proportion of immigrants, and Roots. With the Royal visit exploring Ottawa, Montreal, Charlottetown, the Northwest Territories, and Calgary, we hope our guests will get to enjoy all of these “Canucky” sites, aspects and more during their tour.

Happy Canada Day from the Martin Prosperity Institute!

Download this Insight (PDF)

Data Sources

AggData (2010)
Canadian Business Patterns (2010)
Canadian Census (2006)

The Martin Prosperity Institute at the University of Toronto’s Rotman School of Management is the world’s leading think-tank on the role of sub-national factors—location, place and city-regions—in global economic prosperity. We take an integrated view of prosperity, looking beyond economic measures to include the importance of quality of place and the development of people’s creative potential.