Research

Creativity and Prosperity: The Global Creativity Index

The economic crisis has challenged popular conceptions of economic growth, both in terms of what it is and how to measure it. While engendering growth and bolstering competitiveness remain high on the agenda, immediate attention has shifted to creating jobs, lifting wages, addressing inequality, and fostering long-term, sustainable prosperity. This new edition of the Global Creativity Index (GCI), which we first introduced in 2004, provides a powerful lens through which to assess these issues.

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